WIN Like a Girl
Grow in courage, confidence,
Win Like A Girl® is a proven courage, confidence, and self-leadership program for female athletes and teams. It’s founded in my consulting practice with nearly 2,000 athletes and coaches at the middle school, high school, college, and Olympic level.
WIN LIKE A GIRL: Coaching Female Athletes To Become Confident At The Game Of Life is a framework for feeding confidence through strong connections, managing negative self-talk, and standing up for themselves when it matters most.
Win Like a Girl follows fictional Riley Raikkonen, a former lacrosse star and first-time coach. Her relentless focus on winning has freshman Mila wanting to quit, Lexie insisting she be a captain, Valentina trying to keep the peace, and Lexie’s mom bellowing insults from the stands. Losses pile up. Morale plummets.
Overwhelmed and failing, Riley reaches out to her former high school coach for help. Together, they implement 12 activities that teach the girls to:
- Invest in the team’s trust bank
- Escape Comfort Castle with daily confidence practice
- Stand up for themselves when it matters most
Armed with newfound courage and belief, the team’s performance skyrockets. The players find themselves in the championship game. Will they capture the state title?
Perfect for coaches, sports parents, athletes, and teams in all industries, Win Like a Girl provides a playbook to help anyone dig deep for bravery and win at the game of life.
It’s more than a book; it’s a movement—and you’re invited!
If you want to Become Unstoppable but reading is not your thing, there is still hope!
I provide confidence training and exercises to help teams overcome obstacles, deepen connections, and align with clear success metrics – both the WHAT we want to achieve and HOW we behave to get there. The result is a competitive advantage – from the locker room to the board room – found in the human system of performance.
The confidence crisis
Do you have an athlete in your life who struggles with courage and self-confidence? Do they worry about being accepted by their teammates? Are they crippled by a fear of making mistakes?
If so, they are not alone (recent examples include Simone Biles or Naomi Osaka) and you’ve come to the right place. One of the greatest joys of my life is helping female athletes reach their full potential! Welcome to my Win Like a Girl® program!
The great news is that if we train female athletes to improve confidence (just as they train physically and technically for sport) they get better at it! Below is a text from an athlete who made this journey. She sent it to her coach, who forwarded it to me.
“I feel so much more confident in going into the goal and having a vision of where I need to go and what I need to do. I played swing so I played every JV game and every varsity game. I played 7 games this weekend! My teammates are trusting me more and getting the ball to me and I am passing to them.”
There are multiple victories in that text. Increased risk-taking. Imagining her success before she attempts it. Feeling nourished by the increased trust and engagement with her teammates. But there is something even more important at play.
Win at the game of life
Someday, it will not be the fear of going to the goal or passing the ball that the athlete will overcome. It will be taking a hard course in college. Or reaching out to someone to connect in a business context. Or saying no to drugs. Or starting her own company. Now, this young woman is armed with a process entirely within her control that she can replicate no matter the situation. This is what success looks like for Win Like a Girl®. And that athlete’s text is what a powerful girl on the rise sounds like. That’s what a burgeoning champion at the game of life feels like.
“I saw you put strangers on a field together, work with them to build camaraderie, and suddenly they’re in the State Final. I also like the long-term benefits. It helped (her athlete) understand who they were as a person and how they would work with other people in the future.”
“Your program had an immediate impact in my life in a really profound way. It was something I could immediately take action on and I like that it’s a system where there's a lot I can do on my own. It validated my strengths, which felt great, and that helped me understand that the athletes I work with need their strengths validated as well. Most importantly, Win Like A Girl solves the problem of connecting with athletes totally unlike myself and that’s something I’ve always struggled with.”
“Win Like a Girl taught me about the importance of having that bridge between getting to know the players/coaches and getting them to work together for a common purpose. Your program helps me love and value my players by understanding their strengths. When everyone is valuable, it eliminates drama. Now, coaches from other regions are coming to me to duplicate how I run things with my teams—including the 'No Drama Rule!'"
"I’ve shifted from being a teammate to being a friend and I’m finding it easier to talk to them on the field. I’m able to be more honest and more relaxed at the same time. I trust them more, and that helps me focus on my game."
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