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Welcome to Unstoppable, your source for ideas and inspiration to generate wins in your world!

Unstoppable Person of the Week: Weekend surfer Scott Atkinson asked, “If I were to die tomorrow, what would I be bummed I didn’t do?” His answer? Surf the Mavericks—monster waves near San Francisco.



“If I were to die tomorrow, what would I be bummed I didn’t do?”
— Scott Atkinson



The Obstacle: Fear of crashing and never resurfacing.

Atkinson created a winning recipe:

Research and Train: He hired a coach who improved his balance and strength.
Sit With Fear & Start Small: He paddled out to the Mavericks but didn’t catch a wave. Eventually, he caught a 20-foot baby Maverick!
Push Past Plateaus: His coach encouraged him to trust his training and experience.
Face The Obstacle: He finally fell. Sucked to the bottom and rolling in cold, dark water, he relaxed by visualizing his children. He emerged with a smile on his face!
Success Breeds Success: Joy, confidence, and momentum build. “What else can I do?”

The Win: Relaxing in fear.

Relaxing in fear (by focusing on his children) was the “first time I successfully stayed calm in the chaos.” Remaining calm is a transferable life skill. When I’m anxious about the unknown, I use a Browning poem: God is in his heaven; All is right with the world. When I feel stuck and action is required, I use, “It will be an adventure!” Both give me calm and confidence. What works for you?

The Challenge: Pick your Maverick, follow the formula, shift your mind from chaos to calm, and track your weekly wins!

Now go be unstoppable!

Maureen Monte
Author of Destination Unstoppable® and soon-to-be-released, Win Like a Girl®

Source: I read about Mr. Atkinson in Jen Murphy’s “What’s Your Workout” column in the Wall Street Journal on May 18, 2022.

I’ve helped winning teams overcome obstacles and achieve big goals since 2006.

My books Destination Unstoppable and upcoming Win Like a Girl explain my proven methods so you can grow competitive advantage—from the locker room to the board room. It’s time to win at the game of life!










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