Help female athletes reach their full potential

WIN Like a Girl

Buy Win Like a Girl on Amazon today and leverage it with your coaches, athletes, and daughters! Register to receive updates on events, learning opportunities, and new resources.

Curious? Listen to pitcher Jacey Lees briefly describe her Win Like a Girl journey. Win Like a Girl made the Way of Champions Most Important Books of 2023 list & podcast! Don’t miss Maureen’s perspective on why female athletes’ pursuit of approval is a non-starter at the 27 minute mark.

Grow in courage, confidence,
and self-leadership

Win Like A Girl® is a proven courage, confidence, and self-leadership program for female athletes and teams. It’s founded in my consulting practice with nearly 2,000 athletes and coaches at the middle school, high school, college, and Olympic level.

WIN LIKE A GIRL: Coaching Female Athletes To Become Confident At The Game Of Life is a framework for feeding confidence through strong connections, managing negative self-talk, and standing up for themselves when it matters most.

Win Like a Girl follows fictional Riley Raikkonen, a former lacrosse star and first-time coach. Her relentless focus on winning has freshman Mila wanting to quit, Lexie insisting she be a captain, Valentina trying to keep the peace, and Lexie’s mom bellowing insults from the stands. Losses pile up. Morale plummets.

Overwhelmed and failing, Riley reaches out to her former high school coach for help. Together, they implement 12 activities that teach the girls to:

  • Invest in the team’s trust bank
  • Escape Comfort Castle with daily confidence practice
  • Stand up for themselves when it matters most

Armed with newfound courage and belief, the team’s performance skyrockets. The players find themselves in the championship game. Will they capture the state title?

Perfect for coaches, sports parents, athletes, and teams in all industries, Win Like a Girl provides a playbook to help anyone dig deep for bravery and win at the game of life.

 It’s more than a book; it’s a movement—and you’re invited!

If you want to Become Unstoppable but reading is not your thing, there is still hope!

I provide confidence training and exercises to help teams overcome obstacles, deepen connections, and align with clear success metrics – both the WHAT we want to achieve and HOW we behave to get there. The result is a competitive advantage – from the locker room to the board room – found in the human system of performance.

The confidence crisis

Do you have an athlete in your life who struggles with courage and self-confidence? Do they worry about being accepted by their teammates? Are they crippled by a fear of making mistakes?

If so, they are not alone (recent examples include Simone Biles or Naomi Osaka) and you’ve come to the right place. One of the greatest joys of my life is helping female athletes reach their full potential! Welcome to my Win Like a Girl® program!

Grow confidence

The great news is that if we train female athletes to improve confidence (just as they train physically and technically for sport) they get better at it! Below is a text from an athlete who made this journey. She sent it to her coach, who forwarded it to me.

“I feel so much more confident in going into the goal and having a vision of where I need to go and what I need to do. I played swing so I played every JV game and every varsity game. I played 7 games this weekend! My teammates are trusting me more and getting the ball to me and I am passing to them.”

There are multiple victories in that text. Increased risk-taking. Imagining her success before she attempts it. Feeling nourished by the increased trust and engagement with her teammates. But there is something even more important at play.

Win at the game of life

Someday, it will not be the fear of going to the goal or passing the ball that the athlete will overcome. It will be taking a hard course in college. Or reaching out to someone to connect in a business context. Or saying no to drugs. Or starting her own company. Now, this young woman is armed with a process entirely within her control that she can replicate no matter the situation. This is what success looks like for Win Like a Girl®. And that athlete’s text is what a powerful girl on the rise sounds like. That’s what a burgeoning champion at the game of life feels like.

Want to know more about Win Like a Girl®?

Female athletes lack confidence. But that is just the beginning of a beautiful story, and yours is waiting to be written. Let’s learn to win together. Contact me.

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